Systems in production
Not mockups — running systems. Each case study covers what we built, why it's shaped that way, and what it does every day.
AI automationThe publication ships every day, and the cost does not scale with the news
A newsroom doing this by hand would need a dozen people. The system tracks sources, filters them and publishes 24 articles a day with no routine editing.
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OutboundSending to 24,000 contacts stopped being a risk
Data was split across scenarios and spreadsheets, so nobody could say what a given contact had been sent. Every contact now has a complete record.
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AI infrastructureMore systems in parallel, without any of them getting worse
Context from 14 projects — decisions, specifications, notes — comes back in under two seconds, from hardware I own and without anyone else's cloud.
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Internal toolsSales that run for quarters moved out of email and spreadsheets
A generic CRM does not model a sale that runs for quarters across several partners. The tool is deliberately narrow and is currently in pilot.
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Measurement and attributionI shut down a channel that hadn't produced a single sale in a year
The client paid for two kinds of enquiry. One produced buyers, the other produced no sales in a year — and that one had the lowest cost per enquiry.
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Internal toolsA catalogue nobody could price by hand became a source of offers
Tax and cost were worked out by hand, one vehicle at a time. The catalogue is now processed automatically, with uncertain cases going to manual review.
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